The Wild Old West of the Smartphone and SNS

Mass media have had many problems, though they have some good advantages to society such as democracy. One of the most blamed problems is that the voices of mass media might not be representative of the general people, rather even could be much twisted, biased, or exaggerated than the balanced line.

Since 1990s, some unreasonable and blind lauders for any new media including internet and new technologies appeared and disappeared repeatedly. They almost seem irresponsible for their arguments. If their overstated praises proved wrong, they slyly change their logic, saying the conditions and situations have unexpectedly become altered.

Recently as users of facebook and twitter increase explosively worldwide, flippant cultists for SNS (Social Networking Services) appeared on the new media publicizing stage. They argue that the information on the SNS could be the most faithful. Some foxy advertisers are advertising that the ads of SNS would be much effective. And then thoughtless reporters write as a parrot that the cultists and followers are saying. The social media publicists debase traditional media intentionally as if a jealous girl sneers at her syster’s flaws.

Friends’ talks are believable? That claim is really foolish! The talks on the SNS are believable or unbelievable. If your friend says ‘Inception’ is very interesting, you could believe his judgment. But if the goods and services are becoming expensive and complex, the information on the SNS is in fact useless for you to judge on buying or not. Moreover, how to survey these delicate information which is sure to be too ambiguous to interpret? And how about the tremendous survey cost?

As you know, the effects of advertisements on the traditional media such as newspapers and TV are still incalculable. The Internet sites argue that they are so targeted that their ads effects are calculable. The assertion that the Internet ads are more targeted looks only logically correct, the consistent relationship between the Internet ads and purchasing is hardly provable. In my opinion, the most substantial and useful effect of ads is to create and boost a good impression and image about the advertising goods and services as broad and deep in people as possible. Without this mood-creation, the simple targeting is at best similar to direct-mail marketing. Target marketing itself is absurdly exaggerated.

In a stance of companies, especially producing consumer goods. the SNS are irritable, because the SNS are speakers of bad rumors and evaluations. People instinctly like rumors and slanders. People see immediately whether some viral words are publicist-made or not.

In conclusion, do not brag about a few conveniences of the SNS and smart phone. Humble yourselves. Time will judge the big mouth and the real champion. (The end)