2010년 4월 24일 토요일

The Failure of the Restrictive Real-name Registration

The restrictive real-name registration made for curbing ‘cyber-bullying’ was effective on April 1, 2009 in Korea. According to a thesis submitted to the National Seoul Graduate School of Public Administration by Woo Ji-Suk of the same school on April 8, 2010, malicious comments posted on Internet bulletin boards decreased from 13.9% before the real-name registration to 12.2%, which was meant the new system shows little improvement significantly.

Conversely, participants posting on bulletin boards dropped steeply to over one third compared to prior to the registrating system. In other words, the effects of the real-name registration are very limited, but the shrinking of the social communication is rather conspicuous.

The Korea Communications Commission relieved Youtube of the real-name registration by a reason that it is a foreign site. For this, Pandora TV, local video site, publicized its complaint, saying the exemption is an opposite discriminating decision. Pandora TV said that the numbers of its page views after the system plunged 15-20% compared to before the one.

The system was first applied to 37 sites of over average three hundreds thousands users per day on June 2007. And then, as it happened that cyber-bullying droved a celebrated woman to suicide and allegedly boosted candlelight vigil of mad-cow disease, the applied criterion extended to the sites of over one hundred thousands users, presently 167 sites.

The association of online reporters pronounced a commentary supporting the repeal of the real-name registration last week. (The end)

2010년 4월 17일 토요일

The Shifting of Sports Viewers

Sports viewers on the Internet are increasing in a large degree. The viweres of Korea’s professional baseball games seen through 'Africa', Korea's Internet portal company, jumped to increased three times compared to last year. Naver’s viweres also rose to two times more than last year.

Some people are saying that this phenomenon is the undeniable evidence of sports viewers’ shifting from CATV to the Internet. In reality, the sports channels of CATV are overwhelmed in fear that their wielding power could go over to the Internet. But I would like to agree with that in half.

The same sports viewers watch TV or Internet according to their watching circumstances, for example, when they are at home, they should enjoy big screen and good definition of CATV on the sofa. While they are working in their office, they would watch the games on the desk-top computer stealthily. In the past, working in the office they could not watch the games technically and physically. Therefore, more accurately speaking, the viewing people on the Internet are added to the whole sports marketing population. We, however, have to remember the fact that the advertising pie has the ceiling, though the viewing people of sports games increase wholly.

Presently four sports channels of CATV are paying almost two times (2.1-2.3 billion won per year) more than portals such as Naver (1.3-1.5 billion won per year). If the viewing population between two platforms would be opposite, broadcast rights money of Internet companies will naturally increase, the one of CATV has to be discounted. But the sports channels of CATV would not disappear as long as their strong points like comfortabilities and nice screen remain still. This is the sports economy which some experts never judge easily.

Moreover, today's technology advancement is dooming some disruptive changes, which might cause the end of mass viewing population, mass advertisements, and tremendously big money. (The end)

2010년 4월 9일 금요일

The Bilbe Expo 2010 starting July

The organizing committee for ‘the Bilbe Expo 2010’ has made the final preparations for the exposition, which begins from July 16 to December 31 this year, at Songdo Central Park of Incheon in Korea.

The exposition consists of six-theme areas, for example, the Old Testament structure, the New Testament one, the Bilbl Land, the Bible World, the Bible Plaza, the Bible Entertainment, in which various bible-related contents produced by high-tech will be shown to viewers.

The organizer said in the press conference held April 5 that the detailed placement for the several exhibiting things and equipments is completed and beginning to make and construct them from now on.

The captivating contents are Noah’s Ark, the Towel of Babel, the Moses’ Ten Wonders in Egypt, the Red Sea Miracle, the Tabernacle before the Solomon’s times, the Sermon on the Mount, ice-sculptured models of Jerusalem’s famous sites, etc.

Moreover, people can experience diverse ancient foods and recreations related to the Bible. There are scheduled to be testimonies of world-renowned believers and popular entertainers.

During the expo, there will be charitable events such as cataract operation for the poor, and collecting money for well-digging in Africa.

The organizer said that this expo would be planned for all visitors beyond religion to feel holy spirit and exchange love, experience much grace. (The end)

2010년 4월 4일 일요일

Men's Ramen and Women's Ramen

GS25, one of the largest retail-store chains (over 2000 stores) in Korea, began to sell smart two kinds of ramen (instant noodles orginated from a Japanese food inventor), men’s ramen named “Budagigae” and women’s ramen named “Raboki” this month.

These ramens were inspired by the fact that male’s and female’s tastes are each different. According to GS25’s analyses, 68.6% of men preferred ramen with hot-flavored watery soup, while 67.4% of women preferred ramen with light-flavored little liquid.

The research also found out that coffee-consuming are distinct by sex. Male liked cheap coffee and strong flavor, on the contrary female liked mild coffee products containing more milk. GS25 showed 8 kinds of men’s coffee and women’s coffee products this month in the market. (The end)

2010년 4월 3일 토요일

The Platform Ambition of Samsung Electronics

“The paradigm of electronic industry is being changed”, said Choi Ji-Sung, President of Samsung Electronics Co. He stressed the importance of premium products based on creative ideas, indicating the limitation of quantitative growth and sharing-rate aggrandizement.

President Choi, in the office broadcasting on April 1, 2010, said, “The competence of this paradigm is changing from price, performance, efficiency, design to various services connected to mobile Internet. So, let’s lead the dynamic paradigm and solidify our leadership in the present electronic industry.”

He especially required the members of the company to create a common platform linking to mobile phones, TVs, and computers, on which clients can upload and download their own contents and other ones. He added that as we are able to make use of the whole line-up ranging from component parts to end products, we are sure to do it. (The end)