Whenever I enter into Kores’s news sites, they do not fail to irritate my emotions because their banner ads cover part of the report I want to read. Presumably since last year, most news sites begin to place two banners over the report. Moreover, banners’ photos such as implants and diet ads do not seem to match news, and perhaps people have to grimace at the unpleasant pictures.
I know their financial trouble so much that they are desperately struggling to survive. The very cause that news sites were caught in the egde of survival is thought the low quality of the reports. In Korea, few trained journalists moved to internet news sites because of less pay and harder work than newspapers’.
If the Korea’s biggest portal, Naver, do not permit internet news sites to show their news contents on the central window, they are hardly able to exist as news site. Internet portals made newspapers sales decrease, and as a result, newspapers had laid older journalists off. The discharged journalists gave up their jobs, and transferred to other work, for example, public relations.
The advent of internet portals and news sites made difficult financial situations of traditional newspapers and magazines. The problem is that while the portals have become bigger and richer, tradidtional news media and internet news sites have turned poorer and are deeply dependent on the portals, so that the journalists, whether they belong to newspapers or internet news sites, are in a low morale. What is worse, in order to increase clicking on their reports, news sites use tricky and ‘hook’ titles, of which real contents are too exaggerated or even different.
Only faithful, informative and useful news and analyses can attract ads enough to sustain news sites continually. Now Korea’s online journalism urgently needs qualified journalists. Who can pay the qualified journalists? Now there seems to be no solution. (The end)
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