Sports viewers on the Internet are increasing in a large degree. The viweres of Korea’s professional baseball games seen through 'Africa', Korea's Internet portal company, jumped to increased three times compared to last year. Naver’s viweres also rose to two times more than last year.
Some people are saying that this phenomenon is the undeniable evidence of sports viewers’ shifting from CATV to the Internet. In reality, the sports channels of CATV are overwhelmed in fear that their wielding power could go over to the Internet. But I would like to agree with that in half.
The same sports viewers watch TV or Internet according to their watching circumstances, for example, when they are at home, they should enjoy big screen and good definition of CATV on the sofa. While they are working in their office, they would watch the games on the desk-top computer stealthily. In the past, working in the office they could not watch the games technically and physically. Therefore, more accurately speaking, the viewing people on the Internet are added to the whole sports marketing population. We, however, have to remember the fact that the advertising pie has the ceiling, though the viewing people of sports games increase wholly.
Presently four sports channels of CATV are paying almost two times (2.1-2.3 billion won per year) more than portals such as Naver (1.3-1.5 billion won per year). If the viewing population between two platforms would be opposite, broadcast rights money of Internet companies will naturally increase, the one of CATV has to be discounted. But the sports channels of CATV would not disappear as long as their strong points like comfortabilities and nice screen remain still. This is the sports economy which some experts never judge easily.
Moreover, today's technology advancement is dooming some disruptive changes, which might cause the end of mass viewing population, mass advertisements, and tremendously big money. (The end)
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